There are only 4 ways to make bigger profit with ANY business

1) Increase your prices - difficult when your competitors are not increasing their prices

2) Decrease your costs - not easy as your suppliers are not willing to give discounts

3) Gain new customers - it can be expensive and difficult to gain new customers

4) Encourage your existing customers to buy more often. This is THE easiest and most overlooked way to make more money in your core business.

How do you encourage your existing customers to buy more often?

One of the key things you must always do is keep your name in front of your customers. It's all too easy to lose a customer because they can't get in touch with you when they need your product or service or a competitor of yours is doing a better job at marketing! Once a customer has gone to a competitor, you will have an uphill struggle to get them back, so always be in front of your customers minds.

It is essential in this day and age to make sure your customers and prospective customers are kept informed about your business. You should have an email list, contact phone list and be making regular social media posts. There's no need to bombard your customers and prospects, but depending on your business, you will have a good idea of how often is just right. 

Not sure how best to keep in touch with your prospects and customers?

Chirply is a brilliant piece of software that helps you find new brand new prospects and also keeps you in touch with your existing prospects and customers via email and text messaging. Chirply allows you to send last minute offers, news and information about your business at the click of a few buttons.