Perhaps you can relate to the Nineteenth century retailer John Wanamaker who said “Half the money I spend on advertising is wasted; the trouble is I don't know which half!?”

The easiest way to track your advert response rate

There is actually a very simple way to track which adverts work or perhaps more importantly, identify which adverts are not working. You can apply this simple method to online and offline adverts such as magazines, flyers, side of vans, business cards, shop windows etc.

Here's how: Use a different telephone number on each advert.

Now, you don't need lots of different mobile phones or phone lines. You can use a piece of software called Chirply Chirply is an amazing piece of software that can help automate a lot of your business processes including allowing you to redirect calls from multiple different telephone numbers to a single central number of your choosing (your mobile for example) and also be able to see your call log to see how many calls each number has received. In short, Chirply allows you to see which adverts are generating calls and which are not.

Chirply can also be used to find new prospects and keep in touch with your prospects and existing customers. To add each additional phone number only costs around $2 per month. The software also allows you to add other features, such as a call "whisper" that will tell you where the call is coming from.